Salesforce acquires AI startup Cresta for $2.7 billion

Salesforce plans to acquire Cresta, a nine-year-old provider of AI-powered contact-centre automation software, for $2.7 billion, according to people familiar with the matter; Salesforce has not publicly disclosed the price. The deal would strengthen Salesforce's customer-service business as it faces competition from startups such as Sierra. It matters because it shows incumbent software giants are still buying AI capabilities rather than building them alone, consolidating the AI customer-service race.

• 36氪 AI2026-11-03 02:03